How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns
Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media.
How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.
ISBN 10: 1588343936
ISBN 13: 9781588343932
Wendy Melillo is an assistant professor in the School of Communication at American University. As a staff writer for The Washington Post she earned a Pulitzer Prize nomination, a Penney-Missouri Newspaper Award, and a White House Correspondents' Association award. For nearly a decade, Melillo was the Washington, DC, bureau chief and senior writer for Adweek, where she covered product and political advertising, marketing, PR, and regulation.
Surpassing other treatments in articles, books, and sources cited in chapter notes, this work distinguishes itself by its breadth and by incisive commentary and analysis. A superlative history of public service advertising.
Maintaining a balance generally free of polemics, Melillo shows that the campaigns have done a lot of good but have also generated more controversy than readers might have suspected.
The first book-length study of the council's work and impact, it shows the Ad Council's significant role in shaping popular attitudes on some of the most important issues of our time
For anyone interested in the compelling elements of American advertising history and the nature of social messaging, Melillo's insightful and eye-opening book is a must-read.
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